Visual Designer | University of Washington Alumni Association | 2013 – Present
Lead visual designer for website, email and app. Create cohesive design solutions for marketing campaigns across multiple channels (print and digital). Collaborate with 10-person marketing team.
Designed a responsive email system for event promotion and e-newsletters that modernized and greatly improved the experience for desktop and mobile users.
Designed new websites for Columns Magazine, several event-specific sites, and the Alumni Association’s main website. Role included responsive visual design, information architecture, wireframes, high-fidelity mock-ups, UX testing mock-ups, redlines, image assets and style guide.
Senior Graphic Designer | Merrill Gardens | 2002 – 2012
Designed all marketing collateral for 60 retirement communities, directed towards current and prospective residents. Ensured branding consistency across all deliverables—posters, direct mail, brochures, sales packets, logos, signage and advertising. Contract position
Art Director, Digital & Print Designer | Freelance | 1990 – Present
Digital and print design solutions tailored for target audience, stakeholder objectives, messaging, branding consistency and budget. Client contact, project management, vendor management. Supervise and art direct creatives and developers.