Resume: Jane Higgins

Visual Designer | University of Washington Alumni Association | 2013 – Present

Work collaboratively with 12-person team to create innovative design concepts that engage alumni and increase membership, through event promotion and storytelling that highlights alumni impact and innovation. Create cohesive design solutions for deadline-driven marketing campaigns across multiple channels—websites, social media, print, displays, email, and live-stream event assets.

MARKETING COLLATERAL: Design and manage print production of posters, invitations, brochures, signage, advertising, event displays, and PPT presentations to grow membership and promote events.

DIGITAL & VISUAL ASSETS: Design visuals for print (posters, direct mail, infographic reports), websites, app and social channels, for a wide range of audiences and ages. Visuals for academic lecture promotion, receptions and member social events.

EMAIL CAMPAIGN SYSTEM DESIGN: Designed a responsive email system using best practices. Improved user experience on desktop and mobile devices. Art direction of email editors. Address and resolve technical and design issues. Customize module code as needed.

WEBSITE DESIGN: Designed websites for the Alumni Association (UWAA), University of Washington Magazine and several event-specific websites, to enhance usability, storytelling capabilities, and brand expression. Role: Ideation, interaction design, architecture, wireframes, prototypes, visual assets. Drafted style guides to ensure consistent brand guideline were met.

APP DESIGN: Redesigned member app product to align with website, developed new browsing experience to incorporate event registration and “like” feature to increase customer engagement. Role: interaction design, visual design, asset creation. Ongoing UX and feature design with a customer-focused approach.

PHOTOGRAPHY & VIDEO: Supplement photography as needed, from swag promotion to campus beauty shots. Create animated gifs and short videos.

Art Director, Digital & Print Designer | Freelance | 1990 –

Develop digital marketing and print design concepts and solutions tailored for audience, stakeholder objectives, messaging, branding consistency and budget. Stakeholder communication, project management, production management, vendor management. Long-form documents and hand-books, booklets, posters, direct-mail, packaging, website and email design. Art direct designers and illustrators.

Senior Graphic Designer | Merrill Gardens | 2002 – 2012 | Contract Position

Designed sales packets, advertising, direct-mail and on-site collateral in a fast-paced environment for 60 retirement communities, targeted towards current and prospective residents. Created sales materials for new real estate developments, including folders, floor plans, brochures and advertising.