BIMA docents are on hand to engage visitors with current exhibits, tell the museum’s story, and suggest membership. With the large volume of visitors, it can be challenging to impart all of this to each visitor. To help tell the BIMA story and inspire membership and donations, we recommend developing a short video to give visitors insight into the founding philosophy, highlight the museum’s many programs, and inspire membership and donations.
Members enjoy 10% off in the bistro. Adding a join card to the bill folder and a donation option to the digital payment process would make joining and donating easy and quick for the bistro customer. Likewise, a digital donation option near cash donation boxes would increase convenience. More direct messaging on the donation box signage would clarify the need for donations.